Sèneca, 13 Baixos
08006 Barcelona
t + 34 93 301 24 99
Aleix Valls
+34 661 457 719
Santi Martínez de Castilla
+34 620 058 39
Updating companies
to the digital age
Conceptualization and traction of transformation initiatives
About us
Aleix Valls
CEO & Co-founder

Mathematician and MSc in civil engineer graduated at University of Barcelona (UB), and holding a Ph.D. in Computational Fluid Dynamics from the Technical University of Catalonia (UPC).


He started his career as a researcher at the International Centre for Numerical Methods in Engineering between 2000 to 2004. During this same period, he also joined a spin-off company from Barcelona Tech University (UPC), Compass Ingeniería y Sistemas, and developing high performance numerical simulation software for engineering applications.


In 2006, he joined The NODE Company; a consulting firm specialized on product and service innovation, based in Barcelona. Between 2008 to 2010, he moved to Dubai (UAE) to manage LOOP consultancy office for MENA region.


In July 2010, he joined Accenture strategy team helping global corporations’ clients to set up and deploy strategy roadmaps and new business execution.


In December 2015, Aleix Valls held the position of CEO of the Mobile World Capital Barcelona (MWCB), an initiative with which he was linked since its creation in 2012 until July 2017.


During his time at the MWCB, he highlighted the launch and consolidation of the 4YFN, a global digital innovation platform with more than 50,000 members  and the seed investment fund (15M) and mVenturesBcn acceleration programs, more than 40 investments made.


He is currently CEO and co-founder of Liquid consultancy and senior advisor for digital business and digital transformation for companies such as Zurich, Colonial, Roca & Junyent World Economic Forum.

Santi Martínez de Castilla
CEO & Co-founder

Telecommunications Engineering (UPC 1989).


Specialist in cultural projects, communication and design. With more than 20 years experience
in the sector. He has held senior management positions at strategic consulting companies. Is currently also CEO of ExitDesign.


Notable works and collaborations:


Barcelona Mobile World Capital booth – Mobile World Congress, 2016.
Barcelona City invitee for HK Business of Design Week – HKBODW, 2015.
Barcelona Science Museum, 2014. Barcelona Glòries exhibition, “Dialogue & Transformation” – New York, 2014.
Barcelona Pavilion “A future inspired by design” – Beijing Design Week, 2014.
Barcelona at the Shenzhen & Hong Hong Biennale, Ajuntament de Barcelona, 2014.
Barcelona Mobile World Center, 2013 FC Barcelona Museum, 2010-2015.